Last June I happened to stumble across a website about a new style of fashion show which happened for the first time in Fremantle, Western Australia in November 2017. It sparked my interest as it was an Eco Fashion event. I had stumbled across a fashion show which celebrated designers who cared about their environment and created their designs with total respect for our world and the impact we all have with how we live.
Fashion is one of the top four world polluters and I have spent my entire corporate career working for fashion companies, running their international supply chains so I was impacting the world in such a huge way.
My label; Nickelby Designs is an eco friendly label. After all, the alpacas live on the farm, I send their fleece after shearing less than 100km to be processed into yarn, I dye and weave the fabric I then sew into garments, all in my studio on the farm. If ever I was going to hit the runway it made total sense that I do so at an Eco Fashion event.
I decided I would enquire with the hope that perhaps I could participate in 2019 as I was sure I wasn’t ready for November 2018. So I filled in the enquiry form and within about twenty minutes I received a phone call from a very passionate woman named Zuhal. Zuhal is the founder of the event, a veterinary, fashion designer and also a breeder of alpacas! She was very excited that she had found another designer who made garments from alpaca and wanted to know all about my processes. We got along like a house of fire and I was so excited that I met all the very stringent requirements to be a part of Eco Fashion Week Australia. You see to be part of it you not only have to design in your country of origin, all manufacturing has to also occur in your country of origin. So 100% Australian in all criteria is the requirement or if you are international then 100% (n) country. Many apply but designed in Australia, made in China just doesn’t cut it.
So off I set to raise the funds to pay the fees, organise the airfares and the accommodation and get ready for not only a week in Fremantle in November but also a week in Port Douglas, (perfect spot to hold an eco event when we consider the plight of the reef). Oh and also design and make 12-16 outfits for the runway.
So from July - October, I sat at my SAORI loom nearly every day weaving cloth ready to then sit at the sewing machine to create the garments. I managed to finish 12 and then various tops, scarves and hats for the designer studio which was also part of the event.
The time came to leave and to set the farm and shop up so my mum could manage it for the weeks away and off I” flew to Port Douglas.
I was so excited to be finally doing something I had dreamt of doing since I had decided that I wanted to be in the fashion industry over 35 years ago and I was so proud that I was embarking on this journey adopting sustainable practices. Nickelby Designs was finally reaching out to the world. My byline that I use when I am dreaming was one step closer. “Nickelby Designs; made in Gippsland, sold to the world”
As I write this my final show was on two nights ago at Freemantle, the reception from the crowd was fantastic, the bloggers have loved my work, magazines have made lovely online comments, there are photos galore and I was so proud of what I had managed to achieve. From the start of my career where I worked in the marketing department of Country Road organising fashion shows, here I was 30 odd years later participating in my own. What a circle! What a buzz!
There are a couple more shows to go and tonight I will be in the audience supporting more wonderful designers.
I am sure I will do much reflecting over the next couple of months of this incredible ride, I will work out how to showcase the wonderful photographs that have been taken, I will post some of the pieces in the online shop, but I think the best thing that I will take from this entire experience is the wonderful people I have met. Not only have all the designers been so supportive of each other and making sure we give the loudest applause for each other at the end of each show, but the organisers; Zuhal, Carl, Regina etc., the wonderful young models, their mums, the volunteers, the make up artists, the hair stylists, the media and the list goes on.
I have been involved as I have said in the fashion industry for most of my working life and the family feeling that is here at this event is unique. I have felt as though we have all been wrapped up in a warm blanket as we all look to 2019 to keep designing, keep dreaming but most importantly we keep working on doing out bit to save our planet.
Now to start designing for 2019